Gian Marco Campagnolo's profile

Dr Gian Marco Campagnolo FHEA


Lecturer & Alan Turing Inaugural Fellow

Other Title

Director of Online Learning Strategy & Development


Science Technology and Innovation Studies

E-Mail Telephone

+44 (0)131 650 2843


Office 2.88 Old Surgeons' Hall

High School Yards

Edinburgh, UK


I am Lecturer in Science & Technology Studies and Turing Inaugural Fellow at the University of Edinburgh, where I research and teach in the sociology of data science. In my research I empirically focused on ICT market intermediaries (salespeople, global IT vendors, industry analysts & management consultants) and their interaction with clients and user organisations(click the publications tab above for my latest papers). When business turned heavily to analytics, I became interested in 'data science' applications with a view on how 'big data' is made visible and turned into pictures. My current research empirically focuses on 'big data' and its role in decision-making in sport, business and policy settings. Methodologically, my focus is to demonstrate the role of micro-empirical social research in the development of the new discipline of social data science.

Research Interests

Valuation Studies Social Data Science Sociology of Images Big data Football

Current Projects

Completed Projects

In team with Beatrice Alex, Gil Viry and Duncan Chapple I developed research that builds links between interpretive/qualitative and data intensive/quantitative research for the study of careers and expertise (see micro-website). By applying a combination of techniques including text mining, sequence analysis and ethnography, the project explores new ways to respond to the question: how do workers build careers across organisations?  This large-scale study of career patterns provides insights into how professional background contributes to acquiring the skills and relationships necessary to build successful careers.

Other Research Activities

I also coordinate the social science input to the Edinburgh Data Science virtual campus. Previously, I have been visiting research fellow at Ecole des Mines in Paris and post-doc fellow at University of Trento (Italy), where I have also been consultant for the government’s digital agenda. I am interested in supervising PhD research addressing data science applications in policy-making and sport science. 

PhD Topics

I am currently interested in supervising postgraduate students wanting to undertake ethnographic studies of 'data science' applications, qualitatively analysing the full data life-cycle from production, to analysis, consumption, data presentation and related controversies. I am open to consider PhDs wanting to address this topic with empirical cases from different fields, from marketing to policy making to performance measurement including sport. See video for more information on my research on big data and sport:

Find out more about the programmes that I am involved with:

PhD in Science and Technology Studies

Recent Papers

Campagnolo, G.M. (2019) Participative epistemology in social data science: combining ethnography with computational and statistical approaches (Work in Progress).

Campagnolo, G.M., The Nguyen, H., Williams, R. (2019), “The temporal dynamics of technology promises in government and industry partnerships for digital innovation: the case of the Copyright Hub”, Technology Analysis & Strategic Management.

Campagnolo, G.M., Franklin, M., Giannatou, E., Stewart, J., Williams, R., (2018) “Revolution Remixed? The emergence of Open Content Filmmaking as a viable component within the mainstream film industry ”, Information, Communication & Society.

Giannatou, E., Campagnolo, G.M., Stewart, J., Williams, R., (2018) "Revolution Postponed? Tracing the Development and Limitations of Open Content Filmmaking", Information, Communication & Society.

Campagnolo, G.M., Pollock, N. & Williams, R. (2015) “Technology as we do not know it: the extended practice of global software development”, Information & OrganizationVolume 25, Issue 3, July 2015, Pages 150–159.

Johnson, M., Mozaffar, H., Williams, R., Campagnolo, G.M., Hyysalo, S., Pollock, N. (2014) “The managed prosumer: Evolving knowledge strategies in the design of information infrastructures”. Information, Communication & Society, Published Online.  17:7, 795-813.

Campagnolo, G.M. (2013) “The Evolution of Client-Consultant Relationships: A Situational Analysis of IT Consultancy in the Public Sector”. Financial and Accountability Management, 29(2), 161-185.

Campagnolo, G.M., Fele, G., (2010) "From Specifications to Specific Vagueness: How Enterprise Software Mediates Engineering Relations". Engineering Studies, 2(3), 221-243.

Edited Books

Viscusi, G., Campagnolo, G.M., Curzi, Y., (2012) Phenomenology, Organizational Politics and IT Design: The Social Study of Information Systems, IGI Global, Hershey, PA.

Book Chapters

Pollock, N., Campagnolo, G.M. (2015) “Subitizing Practices and Market Decisions. The Role of Simple Graphs In Business Settings” in Making Things Valuable, Martin Kornberger, Lise Jusesen, Jan Moursitsen & Anders Koed Madsen (Eds), Oxford University Press. (In Press).

Campagnolo, G.M., Ducati, S. (2010) “Changing Spaces for Social Learning in ERP Implementation: a Situational Analysis”, in: A. D’Atri, M. De Marco, A. M. Braccini, F. Cabiddu (eds), Management of the Interconnected World, Springer Physica-Verlag, pp. 97-104.

Campagnolo, G.M. (2010) “La prospettiva actor-network”, in: T.M. Fabbri (ed.), L’organizzazione: concetti e metodi, Carocci, Rome, pp. 243-255.

Campagnolo G.M. (2008) “Multi-sited ethnography and comparative case studies on technological implementation in the manufacturing industry” in A. Comacchio, A. Pontiggia, (eds.), L’organizzazione fa la differenza?, Carocci, Rome, pp. 95-111.

Campagnolo G.M., Jacucci G. (2006), “Designing the Accountability of Enterprise Architectures”, in J. Berleur, M.I. Nurminen & J. Impagliazzo (eds.), Social Informatics: An Information Society for All? In Remembrance of Rob Kling, Springer, New York, pp. 355-366.

Erbizzoni E., Teli M., Campagnolo G.M., De Paoli S., D’Andrea V. (2006), “Free/Open Source ERPs and translation processes: four empirical cases”, in A. Min Tjoa, L. Xu, S. Chaudhry (eds.) Research and Practical Issues of Enterprise Information Systems, Springer, New York, pp. 695- 704. 

Other Publications

Liberman, K., Fele, G., D’Andrea, V., Campagnolo, G.M., Curzi, Y. & Viscusi, G. (2009) “Phenomenology and the Social Study of Information Systems: Conversations with Kenneth Liberman”, Quaderni di Sociologia, n.46, 5-60.

Campagnolo, G.M. (2007) “A Sociology of the Translation of ERP Systems to Financial Reporting”, Quaderni di Sociologia, n. 37, 5-91.